Editorial Standards & Transparency
LookAmaze is a practical-knowledge publication. Our articles are written to help readers understand everyday problems and take practical next steps in areas such as health and wellbeing, lifestyle, relationships, and technology.
Everything starts from a single question: will this genuinely help the reader? We put reader usefulness first. Trust and safety come next, because information only has value if it is honest and safe. Discovery — making sure people can find what we publish — comes after that, followed by building an ongoing relationship with readers. Advertising and monetisation come last, and they never come before the reader.
What We Aim to Publish
We aim to publish clear, practical explanations that respond to a real reader problem. Our goal is to describe what is known, what is commonly recommended, and what practical options exist, in plain language.
We prefer depth over volume. We would rather publish fewer pieces that genuinely answer a reader’s question than produce content simply because a topic is popular or a keyword is competitive. Where a subject is uncertain or still evolving, we try to say so rather than present guesses as settled facts.
Reader-First Editorial Principles
- Start from a real reader problem, not from a keyword.
- Use plain language and avoid jargon when a simpler word will do.
- Be honest about uncertainty and about the limits of what is known.
- Write headlines and summaries that accurately match the content.
- Put the reader’s interest ahead of our own.
Health & Safety Standards
Some of what we publish touches on health and wellbeing, so those topics call for extra care.
Health-related content on LookAmaze is general information. It is not medical care and is not a substitute for it. We do not provide diagnosis, treatment plans, or personalised medical advice, and we do not present our articles as if they were a clinician.
When a topic involves symptoms, conditions, medication, or treatment, we encourage readers to speak with a qualified healthcare professional who knows their situation. Where it is relevant, we point readers towards professional help rather than away from it.
We avoid unsupported health claims and exaggerated health promises. We do not publish diagnostic checklists that invite readers to diagnose themselves, and we do not suggest that a single article can replace a proper professional assessment.
What We Avoid
- Clickbait: headlines that exaggerate, withhold, or misrepresent what the article actually says.
- Overpromising: implying guaranteed results or easy fixes that we cannot support.
- Fabricated experience: invented stories, results, or firsthand accounts.
- Unsupported health claims and exaggerated health promises.
- Diagnostic checklists that encourage self-diagnosis.
- Filler and fabricated authority: content written only to fill space, and the invention of expertise or credentials that do not exist.
Corrections & Updating
Information changes, and so do our own articles. When we identify an error, we aim to review it and correct it. Where an update changes the meaning of a piece, we prefer to make that change clearly rather than quietly.
If you spot something that looks wrong or out of date, you are welcome to tell us through our contact page.
Advertising / Monetization Boundary
Advertising and commercial considerations do not decide what we publish or how we describe it. Reader usefulness, honesty, and safety come first, and monetisation comes last.
Where advertising or sponsored material appears, it should be distinguishable from editorial content. We do not allow commercial pressure to distort what an article says or how it is presented.
Affiliate Links
Affiliate links are commercial relationships, and we treat them as such.
Some LookAmaze articles include links to products or services where an affiliate relationship exists — that is, where LookAmaze may earn a commission if a reader goes on to buy or subscribe. This does not change the price the reader pays.
Because affiliate links are commercial, they are disclosed. Where they appear, they are labelled at the point where they appear and set apart from the article text, so that commercial content stays distinguishable from editorial content. Our full Affiliate Disclosure explains how they work.
The principles above apply to affiliate links exactly as they apply to advertising:
- Reader usefulness, honesty and safety come first, and monetisation comes last.
- A commercial relationship does not decide what we publish or how we describe it, and does not distort an article’s content or presentation.
- Recommendations reflect reader usefulness and editorial judgement, not the size of any commission.
- An affiliate link is not a guarantee of a product’s performance, security, suitability or results, and readers should verify current details with the vendor.
These standards describe how we try to work. They reflect practical commitments rather than a formal certification or a claim of third-party endorsement.